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One Printers' Journey From PSP To MSP And Back Again
A while back one of my LinkedIn group members, Ashely Horton, shared a really cool VDP campaign his printing company created and executed. I reached out to him immediately in hopes of sharing his story...
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The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them....
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Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does...
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How to Market Your Printing Company to Millennials
Where does your printing company fit in? By Katherine Tattersfield Hey print providers—are you targeting me yet? Maybe you’re ignoring me because I don’t own a business…yet. Well, do so at your own...
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The Key To Personalization Marketing Is Knowing Your Goals
Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know...
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How To Create And Deliver Great Presentations
by Marion Williams-Bennett We’ve all been there. You are held captive in a dimly lit room listening to a presentation. The presenter has his back to the audience and is reading each and every one of...
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Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print...
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More Than Diversity – A Layer Above Personalization
Whenever I’ve discussed cybersecurity and information security with clients or team members, I’ve often returned to how security should be considered during the initial design and implementation of...
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Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin,...
After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week...
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The Intersection of Branding and Packaging
Packaging is designed to contain, protect, and transport products. Packaging provides a fourth purpose – to inform the consumer. The information on a package can be a deciding factor during the 7...
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